Public Affairs

mCapitol Management was retained by the Government of Puerto Rico to develop and implement a comprehensive voter registration, education and activation program. Data indicated that voter registration nationwide declined, while registration in pre-determined communities actually increased. Additionally, while voter turnout across the country was up slightly, in targeted neighborhoods turnout was up dramatically. mCapitol Management developed a methodology for targeting of voter registration communities, a plan for voter registration and data capture, a strategy for an education/turnout program. Finally, year-end program analysis was established to refine the program for future election cycles.